Loading ...Edible oil sales’ volume almost doubled last year, reaching at 516.2 million lei (155 million euros), a surge of 96.6 percent from the previous year, sunflower oil continuing to lead the top of Romanian consumer preferences, according to a study conducted recently by research company AC Nielsen.
Based on the study’s data, in 2006, edible oil sales attained a total of 262.6 million lei (74.4 million euros). At the same time, from the volume point of view, the market recorded a jump of 82.1 percent – from the sale of 74.3 million litres of edible oil, in 2006, to 135.4 million litres last year.
The vegetable oils’ market rise in value is also confirmed by the main players who said that the average price per edible oil litre advanced last year to 5 lei (1 euro trades for 3.5 lei), from just 2.5-3 lei, as two years ago. According to them, on the background of price hikes last year on the domestic market, annual consumption of the vegetable oil stood at 12 litres per capita, reflecting a slight drop from the previous year by 5-10 percent.
Nielsen study also shows that the top five players on the edible oil market are Unirea Iasi (Bunge), Agricover Buzau, Cargil Oils, Argus Romania and private brands sold by big store chains, which last year accounted for 73.1 percent in volume and 69.1 percent as for the market’s value. Best sold brands were Bunica (Cargil), Ulvex, Unisol, Raza Soarelui and Floriol (Bunge).
Edible oil Romanian market is dominated by products obtained from sunflower seeds’ refining. They account for 84.1 percent of the overall consumption in Romania. Viewed as healthier, the olive oil is accounting at present for 8 percent of the total market.
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