Secuiana clothing manufacturer plans to open stores outside Romania as of 2009, and has included the Ukraine and Moldova on its list for expansion, daily Business Standard reports on July 8.
Secuiana owns 26 stores in Romania and operates five stores in franchise. The company intends to open 14 new stores in Romania this year, of which two will be operated in franchise. All Secuiana stores are operated in shopping centers.
The company representatives indicated that the investment in a new store amounts to some 120,000 euros. It is expecting that turnover will amount to 8.5 million euros this year, up 14%, with profit at 500,000 euros, according to company data.
The company presently manufactures 85% of its products for export, working in forward processing system for companies in Germany, the Netherlands and France. Exports make up 48% of its turnover, while the remainder comes from domestic sales.
Secuiana was established in 1968, and the company was privatized in 1992 through the management and employee buy-out (MEBO) scheme. Its capital is 100% Romanian.
Competitors include House of Art, Alison Hayes and Braiconf.
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