Given the market maturity (a sign for that being the increase in the client basis) the PR agencies started to diversify their services range, the turnover scoring considerable growth. Nevertheless, the PR agencies’ balances are clearly lower than those of creation and media.
There is one more fertile field for courageous, innovative ideas, in Romania, compared to the developed countries where things are strictly delimited, McCann PR Agency’s managing partner Imola Zoltan told the press.
































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