Dacia will slash production by 20,000 – 25,000 cars and will record a drop in the estimated turnover but the 2008 budget will not be disastrous, Constantin Stroe, the deputy president of Dacia is quoted as saying by Ziarul financiar daily in its November 12 issue.
Through the shutdown of the Dacia carmaker for 18 days, Renault Group renounces a production estimated to be worth more than 210 million euro, if one considers a daily production volume of 1,050 cars and a median price of 8,500 euro.
The Dacia official says he is very concerned with what will happen to the automotive industry in 2009, an industry that employs 200,000 people.
By way of comparison, a volume of 25,000 units represents practically the total sales recorded in one year by the most important import car makes. Renault, for example, topped the 2007 ranking of the imported makes, with a sale volume of 31,000 units.
In October, the Dacia sales on the local market fell by almost 27% to 6,664 units, in a context in which Dacia reached a market share of 28%, one of the highest in the past two years.
“We, the producers, have to lower slightly the profit margin to overcome this turmoil. We have to understand we cannot go through this period without sacrifices”, Stroe added.
The motivation for the halt in production was – as in the case of the Western-European carmakers – the need to correlate production with the real demand on markets, which is being affected by the global financial crisis.
In October, the European automotive market recorded sharp falls. Thus, the slump in Romania stood at 30%, in Spain – 40%, in UK – 23%, in Italy – 19%, and in Germany – 8%.
Automobile Dacia has announced it will halt production 20 November through 7 December, with 9,000 employees to be paid 85% of the gross salary brut in the said period. The carmaker says the demand on the foreign markets, where 65% of the Logan models are sols, has fallen.
Automobile Dacia was set up in 1990 through the partial takeover of the former Intreprinderea de Autoturisme Pitesti.
Since the Romanian carmaker was bought by France’s Renault in 1999, the Dacia make has recorded some of the biggest sales worldwide. The international press even wrote about the “Loganisation” of Renault Group, given the record sales of Dacia Logan in the past years.
Despite a successful evolution for both exports – where it is grabbing higher market shares – and in Romania, local car maker Dacia will halt production between Nov. 20 – Dec. 7 because of the “brutal slump of car markets,” reads a company release remitted on November 10 to Agerpres.
Following the decline of international and local auto markets and in order not to build up stocks, Dacia is forced to halt production in the aforementioned period. Only the Completely Knocked Down (CKD) production will continue, the company specified.
The employees who are to stay at home following the activity suspension will collect 85% of the gross pay, as provides the Dacia 2008 Collective Bargaining Agreement. They also got in advance the meal vouchers due for the shutdown period.
The deepening of the financial and economic crisis in October resulted in a major setback of auto markets, Romania included. Thus, in October 2008 the local car market fell 30% in comparison with October 2007; the shrinkage was 40% in Spain; 23% in Great Britain; 22.7% in Sweden; 18.9% in Italy; 8% in Germany; 6.2% in France; and the downward trend will probably go on in the next months, the company said.
With the global market having dropped 9% in October 2008 from the similar period of 2007, Dacia exports advanced 20.2%.
In October 2008 Dacia exported 23,794 vehicles and 142,124 vehicles in the first ten months of 2008, respectively. Of these, 35,329 units went to France.
Although Dacia sees thriving exports, the rise in its market share cannot make up for the massive decline of European auto markets, reads the release.
Sales of Dacia cars in Europe rose 125% this Oct, compared with Oct 2007, and in the first ten months of the current year, they climbed 43.7%, compared with the similar period in 2007, Dacia informed.
Dacia registrations in France rose 42.1% in the first ten months of the current year, compared with the same period last year, and Dacia is among the first ten trademarks in France.
Dacia exported, in the period of analysis, as many as 21,164 cars to Germany, 12,082 cars to Ukraine, 10,946 cars to Algeria, 6,762 cars to Italy, 5,516 cars to Spain, 4,057 cars to the Netherlands.
Dacia reached market shares of 1.72% in France, 1.71% in Austria, 1.08% in Germany, 0.92% in Switzerland, 0.84% in the Netherlands, and significant market shares of 28.6% in the Republic of Moldova, 14.9% in Morocco, 10.5% in Belarus, 10% in Mali.
This year, Dacia also started exports to Greece, where it supplied 327 units Aug through Oct, and in Portugal, where it delivered 309 units.
Dacia announced early last week that it would halt production over Nov 20 – Dec 7, because of “the sudden fall in the auto market.”
Following the degradation of the situation in the auto market, for export, and especially in its main market, Romania, a situation which risks to last for a quite long time, Dacia has to halt its production in the said period.
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