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Media Sat launches first Romanian messenger application

9 decembrie 2008

Information in English

 
Media Sat landline communications and Internet service provider Media Sat has launched Alonia, the first Romanian Internet communication application offering instant messaging, phone calls, videoconferencing and file transfer services.
“Alonia has not been started as a direct competitor to Yahoo! Messenger or Skype. We wanted to provide a transparent communication service accessible to Romanians all over the world, something like a virtual homeland for them,” Media Sat CEO Liviu Gheorghe told daily Ziarul financiar.
 
Media Sat Development Manager Roxana Patrascu says Alonia has had an impact that exceeded initial expectations. “We initially expected 30,000 users in one year. In just three days after its launch we gained 20,000 users already. We were taken by surprise; it was like a tsunami,” said Patrascu.
Data retrieved by Google Analytics indicate that Alonia recorded 91,000 visitors and 342,000 web pages accessed in three days after launch. Most of the IP addresses were from Romania, but the company expects to see a greater impact on the Romanian communities outside Romania.
 
The application is compatible with the main messenger services (Yahoo!, Google, Windows Live / MSN, AOL), but only for text messages. Videoconferencing and file transfer are available under the Alonia network only.
Media Sat has invested nearly 400,000 euros a year in developing the application, on which a ten-people team worked for one year.
Nearly 95% of Media Sat’s business turnover is derived from services provided to individual customers. Among the corporate customers of Media Sat are Ciel, Danone, the Henri Coanda Airport, Intrarom, Pro TV, Romavia, Radcom and Ringier.

 

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