Sales of local wines are expected to increase by 25% during the winter holidays, Executive Director of the National Organisation of Romanian Vine and Wine Professionals (ONIV) Petre Calin Mocanu told the press.
Nearly 70% of the wine consumed in Romania is of half-dry variations, said Mocanu. He mentioned that the best selling Romanian wine is “Grasa de Cotnari”, adding that the Romanian wine market neared 450 million euros in value in 2008, up 12% from 2007. Mocanu also said the wine sector is affected by the ongoing global credit crisis as a result of falling trade and rising prices for fertilisers.
Data with the ONIV indicate that Romania has so far this year exported nearly 278,000 hectolitres of wine to various destinations, including the US, Canada, China, Italy, Spain, Germany and the Netherlands. Romania’s imports of wine from other European Union member states stood at nearly 450,000 hectolitres. Wine consumption in Romania is put at 5 million hectolitres a year. ONIV local production estimates for 2008 read 6 million hectolitres and sales of 400-450 million euros, up nearly 12% from 2007.
Official of the Ministry of Agriculture and Rural Development Marian Dragulescu says he believes the players that will endure on the wine market will be those who invest in retooling to withstand competition from world wines. Daily Bursa quotes him as saying an investment in a wine-growing plot of land of between 5 and 10 hectares requires between 150,000 and 250,000 euros, while a larger area of 100-120 hectares entails an investment of 2.5-3 million euros. Dragulescu says best value for money will secure the market survival of wine brands.
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