Sibiu: Baron Brukenthaľs wine, a first

25 Noiembrie 2009

Information in English

The Baron’s Wine, a white medium dry wine, which was brought from the wine cellar at Telna, Alba County (central Romania), will be launched on Monday, November 30, in the Baroque Room of the Brukenthal Museum, said manager of the museum Sabin Luca.

Wines that are famous in Romania and abroad come from the well-known wine cellar at Telna in Alba County. There are proofs according to which the wines of Telna were well appreciated in the Duchy of Venice in 1713. In the Duchy of Venice they also built 15 galleys meant to carry the wines from Telna to Venice. At that time Telna too sent the Papal State a wine that was a favourite of the popes, which was known as far back as the ancient times, during the Roman administration.

The launch of the Baron’s Wine comes only a few months after the Brukenthal brand came onto the market. All the products bearing the name of Baron Samuel von Brukenthal have been protected since August 2009, when the Brukenthal trademark was registered with the State Office for Inventions and Trademarks. The Brukenthal chocolate, which is made by hand at Cisnadie (central Romania) from the Callebout chocolate of Belgium, is a real success.

Almost one thousand Romanian and foreign visitors monthly buy the chocolate bearing the Baron’s name, which was launched almost a year ago in Sibiu. Sabin Luca hopes to make the Brukenthal chocolate as famous as the Mozart chocolate.
In Sibiu there is the Brukenthal Museum, the oldest museum in Romania. Baron Samuel von Brukenthal (1721-1803) was the only representative of the Transylvanian Saxon community, who was given important public positions in the Austrian State headed by Empress Maria Theresa (1717-80), his first position being aulic counsellor of Transylvania.

The time he spent in Vienna in this capacity coincides with the time when his collection of paintings was created, which was mentioned in 1773 in the Almanach de Vienne as one of the most valuable private collections that could be admired in the Viennese cultural environment of that time. The Baron’s initial collections consisting of a picture gallery, a stamp cabinet, a library and a collection of coins and medals were created between 1759 and 1774.

Being appointed Governor of the Grand Principality of Transylvania, a position he held between 1777 and 1787, Samuel von Brukenthal built a palace in the Late Baroque style in Sibiu, following the model of the palaces in Vienna. The entire structure of the Brukenthal National Museum developed in time from a single nucleus, the collections of Baron Samuel von Brukenthal, and from a single location, the Brukenthal Palace.

As he had no direct descendants, Baron von Brukenthal bequeathed the palace, the collections and his other property to a male descendant coming from the people he was related to. In case his descendants were in their turn to die without issue and the family disappeared, his property was to be taken over by the Evangelical Church and the palace to become a museum open to the wide audience, an event that took place in 1817.

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