‘December represents approx. 13 percent of the total annual sales of a producer’, Cristian Stancu, the marketing manager of Supreme Chocolat, the producer of Primola brand told Ziarul financiar daily. He also estimated a stagnation in the sales corresponding to the 2009 winter holidays compared with the same interval in 2008.
The domestic chocolate market was estimated at more than 200 million euros, with the largest producers being Kraft Foods, owning the Milka and Poiana brands, Cadbury, owning the Kandia and Laura brands, and Supreme Chocolate.
The sweets, especially the chocolate, represent the most popular gifts offered during the winter holidays. A study conducted by the market research company GfK showed that 56 percent of the Romanians are buying sweets this year to put them in the Christmas presents.